About Us

Abyss was born in the shadows of a college dorm room, where creativity met resilience. With no fashion background, Rasheka "Rae" Lue Foung used nothing but her hustle and the resources around her—turning campus pop-ups, fashion shows, and late-night brainstorming sessions into the foundation of something bigger. Word spread. More students wanted Abyss at their school's events. That’s when Rae realized—this wasn’t just a dorm room hobby or side hustle; this was a movement.

Officially launched in 2021, Abyss is a NYC-based streetwear brand that transforms darkness into power. Through bold designs, raw messaging, and deep, emotive palettes, we embrace the mental and emotional struggles of self-growth—because within every abyss, there’s a light waiting to be found.